Your gateway to unforgettable African adventures
Based in Arusha, Tanzania, we specialise in tailor-made safaris that immerse you in the breathtaking landscapes, diverse wildlife and rich cultural heritage of East Africa.
Whether you’re seeking the thrill of the Serengeti, the beauty of Mount Kilimanjaro or the tranquillity of Zanzibar’s beaches, we make every journey an extraordinary experience.

& operated
Ways to experience East Africa
Four countries, 38 destinations
Tailor-made luxury journeys, crafted around you and designed to go beyond the ordinary.
21 destinationsTanzania →
The legendary Serengeti and Ngorongoro Crater, Kilimanjaro, the wild southern parks, chimpanzee forests on Lake Tanganyika and the beaches of Zanzibar.
8 destinationsKenya →
Iconic wildlife, dramatic landscapes and authentic cultural experiences — from the Masai Mara to Amboseli beneath Kilimanjaro.
4 destinationsRwanda →
Gorilla trekking in misty volcanic mountains, primate-rich rainforest and refined eco-luxury in the land of a thousand hills.
5 destinationsUganda →
The Pearl of Africa — mountain gorillas in Bwindi, tree-climbing lions, the thundering Nile at Murchison Falls and remote Kidepo.
Handpicked safari journeys
Explore our itineraries for inspiration, or speak with our specialists to create a seamless, personalised adventure.
6 Days Kilimanjaro Machame Route
7 Day Great Wildebeest Migration River Crossing
10 Days Tanzania Safari and Zanzibar Holiday
11 Day Chimpanzee Trek and Safari
12 Day Kenya & Tanzania Safari Experience
Why travel with Rioba

Tailor-Made Journeys
Every journey is designed around you — your interests, travel style, preferred pace and budget.

Local Expertise
A team that knows Africa from the inside out, connecting you with exceptional guides and places beyond the usual routes.

Seamless Travel
From arrival to departure we handle the details — transfers, accommodation and activities, all coordinated.

Unforgettable Moments
Meaningful encounters and breathtaking landscapes, in journeys crafted to feel truly personal.
Erick, our guide, made this the best vacation we’ve ever had. His expertise and passion for conservation were inspiring.
We travelled to Serengeti, Ngorongoro and Tarangire to witness the migration — a perfect experience from start to finish.
Rioba created the absolute perfect itinerary for us — a fly-in Serengeti safari that let us arrive refreshed.
Everything was well organised, from the luxury accommodation and food to the jeep — and the guide was perfect.

Explore your safari
Browse our handpicked itineraries for inspiration, then let us create a tailor-made journey designed around you.
Explore Safaris →
Talk to a local expertEnquire now and a travel expert will get back to you shortly.
Plan your perfect journey
Tell us your dates, interests and budget — we’ll take care of every detail.
Start Planning →















